Looking for a Mailchimp Data Cleansing Solution? How to Become a Customer Data Wizard Using the ‘Transform Data’ Tool However, you would probably prefer to fix these emails rather than remove them from your email marketing list.Īnd this issue speaks to the larger issue of data cleanliness and data cleansing in Mailchimp, which might be what you were hoping ‘cleaned’ meant when you saw contacts tagged with that in your Mailchimp account.Ĩ Ways Mailchimp Duplicates Are Impeding Your Marketing Effortsįind & Fix Customer Data Issues with Insycle’s New Health Assessment For instance, if a contact had entered their email as instead of the email is likely to bounce. However, one thing to keep in mind about cleaned contacts in Mailchimp is the fact that typos are guaranteed to hard bounce. The email reputation of your domain is nothing to play with. This is a good thing because those are emails that you would likely want to remove from your list no matter what. So when Mailchimp marks an email as ‘cleaned,' that signals that those emails have been removed from your list due to a single hard bounce, or multiple soft bounces - they are effectively unsubscribed contacts. Generally, you want to keep your bounce rate below 2%, or you will start to experience deliverability issues and harm your email sender reputation. This is essentially what the ‘cleaned’ feature does for you - enforces best practices regarding how to handle bounced emails. However, if those soft bounces keep happening, it is a good idea to discontinue sends to that person. Because of the higher chances that soft bounced emails have issues that are temporary, you typically want to try to mail to them again. This could be something like an inbox being full, an email being too large, or temporary issues with deliverability. In most cases it makes sense to remove an email that hard bounces from your email list because having high bounce rates on your sends will negatively impact your email reputation, and hard bounced emails are unlikely to ever do anything but bounce on future sends.Ī soft bounce is an email that isn’t delivered for reasons that could be temporary. Those reasons include things like an incorrect or fake email address, an unregistered email domain, or a server refusing to accept the emails due to a security filter. When an email has been marked as ‘Cleaned’ in Mailchimp, that means that either the last email sent to that address hard bounced or there have been multiple repeated soft bounces in a row.Ī hard bounce happens when an email could not be delivered to the intended address for permanent reasons. Insycle - A Marketer’s Ally for Cleansed Mailchimp Data.Preview All Changes Before They Go Live.Declutter Your Mailchimp Database By Purging Garbage Data.Cleanse & Standardize Mailchimp Contacts.Merge Duplicates Automatically, Even Across Audiences.
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